The term "dream dinner" may bring to mind a perfect date at a candlelit table, violin music in the background, with the meal capped by a wedding ring hidden in the champagne glass. But "Dream Dinners" is also a quickly rising food franchise business that's growing fast. It involves locations where people can go to cook according to prepared menus, then take the food home to serve throughout the month. Yes, you're probably saying why didn't I come up with that one?
In the modern world people maintain full schedules. Eating well at home is becoming more and more difficult and home cooked meals are becoming extinct. Even the terrific pre-made food available today in stores isn't quite the same as home cooking. But when the typical day involves so much, who has time to cook, much less time to plan a menu or learn how to make the items on it. That's where this franchise steps into the rescue...
It works something like this. People visit the location and then choose up to all 14 items on a provided menu. They then pay for the number of servings desired. Then they cook it while still at the shop. This can be accomplished either in public or private sessions, with cooking pros directing the preparation action. It's a little bit like a cooking show where the show gives the viewer the food then helps them prepare it along with the host or a lot like a chef at a restaurant coming out to direct the diners in preparing the food.
The meals are a lot less expensive than it would appear when the concept is first described. The more people buy the more they save, so all 14 meals are about $3.50 per serving not counting sides and other items like salads. This can bring the cost per serving for a complete meal up to around the $5 mark, but for a busy working family it's not bad... Not only are the meals provided, but the family can enjoy the cooking experience in a setting where it's ensured that they'll prepare the meals the right way.
Remember, these are franchises... And there's been some controversy behind the franchise. The food and menus are fine, but the franchise owners may have a problem. Forbes Magazine profiled Dream Dinners in March 2008. However, the company didn't look very good in the article. Although the new concept quickly gained popularity and attracted would-be business owners it seems the business plan wasn't strong, as many of these people found themselves unable to continue the business after a short time and a lot of investment. Forbes claims the franchisees were sold a bill of goods when it came to the claims of wild success.
Business controversy aside, Dream Dinners is a wonderful concept that allows busy people living the 21st century fast-paced life a way to return to some of the home spun food value of the past decades. For patrons, it's fun to handle the cooking chores while working off of a wonderful menu.
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Tuesday, November 25, 2008
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I just checked out Matt Callen's incredible new membership program where he and his crew practically do all of the dirty, market research, optimization, and web design work for us (his members).
Matt told me I could let a few people know about the site before he closes the doors for good...
Click Here
While I could go on and on about the features and how they have benefited my business, I think you really need to see for yourself what this service really can do.
Take advantage of this one as soon as you can! I know the seats will go fast!
To Your Success!
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About Me
- J-L Fung
- SF Bay Area, California, United States
- Netrepreneur Mom who likes to share tidbits about practically anything that involves saving, investing, and making extra cash in this down economy...

